TIER 2 SERVICE

Commercialization Mini-Sprint™

From gaps to action plan in 7–12 days with hands-on execution support

Typically 7–12 day engagement

Who This Is For

🎯

Post-Diagnostic Teams

You completed a readiness assessment and now need hands-on help building the execution plan and getting started.

Resource-Constrained Startups

You have a small team wearing multiple hats and need expert support to build commercialization frameworks quickly.

🚀

Launch-Ready Companies

You're 6-12 months from launch and need structured planning, risk mitigation, and accountability frameworks built fast.

If You Are...

...ready to move from analysis to action but need expert guidance to build the plan:

🔧 "We know what's broken, not how to fix it"

You've identified gaps but lack the frameworks, templates, and expertise to build a comprehensive launch plan that addresses them systematically.

🔧 "We're stuck in analysis paralysis"

Your team keeps discussing what to do but can't commit to a plan. You need someone to facilitate decisions and create accountability.

🔧 "Our internal team lacks commercialization expertise"

You have great scientists and technical experts, but nobody with deep BioAg commercialization experience to build the go-to-market infrastructure.

🔧 "We need tools and frameworks, not just advice"

Generic consulting recommendations won't cut it. You need actual deliverables—launch plans, risk matrices, accountability maps—that your team can use immediately.

How It Works

1

Discovery & Alignment (Days 1-2)

We start with a deep-dive session to understand your product, market, team structure, and current state. If you've already completed our Readiness Diagnostic, we build directly on those findings. If not, we conduct a rapid assessment to identify your critical gaps.

Deliverable:
Confirmed gap map with prioritized focus areas for the sprint
2

Framework Building (Days 3-7)

Working collaboratively with your team, we build the core commercialization frameworks you need. This includes market segmentation, value proposition development, competitive positioning, go-to-market planning, risk assessment, and launch timeline construction. These aren't theoretical—they're working documents your team will use daily.

Deliverables:
• Comprehensive launch plan with sequenced milestones
• Risk map with mitigation strategies
• Market segmentation and targeting framework
• Competitive positioning map
3

Accountability & Ownership (Days 8-10)

We work with your leadership to assign clear ownership for each workstream, establish decision rights, and create accountability mechanisms. No more "everyone's responsible means no one's responsible." We define exactly who owns what and by when.

Deliverables:
• Accountability assignment matrix (RACI)
• Decision rights framework
• First 90-day execution roadmap
4

Handoff & Launch Preparation (Days 11-12)

We present all deliverables to your leadership team, walk through how to use each framework, answer questions, and ensure everyone understands the plan. You leave with everything you need to execute independently—or the option to continue with ongoing support through our Fractional Advisor service.

Final Deliverable:
Complete commercialization playbook with all frameworks, templates, and execution guides

What You'll Receive

📊

Gap Map & Launch Plan

Visual gap analysis with a prioritized, sequenced launch plan covering all critical workstreams

⚠️

Risk Map & Mitigation

Comprehensive risk assessment with specific mitigation strategies and contingency plans

👥

Accountability Framework

Clear ownership assignments, decision rights, and progress tracking mechanisms

Tools & Frameworks We'll Build Together

Each Mini-Sprint includes custom-built frameworks tailored to your specific commercialization challenges

Readiness Gap Prioritization Matrix

Included

2x2 framework mapping all identified gaps by impact and effort, showing Quick Wins vs Major Projects.

Market Segmentation Canvas

Included

Structured framework to identify, evaluate, and prioritize target customer segments based on needs and opportunities.

Value Proposition Builder

Included

Template-driven process to articulate clear, compelling value propositions for each target segment.

Competitive Positioning Map

Included

Visual analysis of competitive landscape showing your unique positioning and differentiation opportunities.

Go-to-Market Planner

Included

Comprehensive roadmap covering launch sequence, channel strategy, marketing tactics, and success metrics.

Stage-Gate Framework

Included

Visual roadmap of your lab-to-commercial journey with clear gates, decision criteria, and dependencies.

Risk Assessment Matrix

Included

Systematic evaluation of commercialization risks with probability, impact scoring, and mitigation strategies.

Accountability Assignment Tool

Included

RACI matrix defining who is Responsible, Accountable, Consulted, and Informed for each workstream.

Launch Timeline Builder

Included

Gantt-style timeline with milestones, dependencies, and critical path analysis for your launch.

Ready to Build Your Launch Plan?

In less than two weeks, you'll have a complete commercialization playbook and the frameworks to execute it.

Fixed-Price Engagement
Pricing based on company size and scope. Contact us for a custom quote.

Most Mini-Sprints are completed in 7-12 business days

What Happens After Your Mini-Sprint?

Option 1: Execute Internally

Use your new frameworks and launch plan to drive commercialization with your internal team. Many companies successfully execute using the deliverables we've built together.

Option 2: Start with Diagnostic First

Not sure if you need a full Mini-Sprint? Start with our Readiness Diagnostic to identify your gaps first, then upgrade to the Mini-Sprint if hands-on execution support makes sense. Learn about Diagnostic →

Option 3: Ongoing Support with Fractional Advisor™

Need continued strategic support during execution? Transition to our Fractional Advisor service for weekly strategy sessions, rapid decision support, and hands-on guidance. Learn more →

No obligation to continue. The Mini-Sprint delivers complete, standalone value. Upgrade to ongoing support only if it makes strategic sense.