Your on-call senior strategist for 30 days of critical commercialization decisions
You're in the critical 3-6 months before launch and need expert guidance to navigate rapid-fire decisions and pivots.
You've launched but are expanding to new regions, products, or market segments and need strategic oversight.
You're preparing for fundraising or acquisition and need senior commercialization expertise to strengthen your story.
...in active execution mode and need ongoing strategic support:
Your team can execute, but you need someone with deep BioAg commercialization experience to validate strategy, challenge assumptions, and guide critical decisions.
You're making partnership, pricing, market entry, and investment decisions weekly. You need rapid access to an expert who understands the implications.
Internal teams have competing priorities and investors are asking tough questions. You need someone who can bridge these perspectives and drive alignment.
You're not ready for a full-time senior commercialization hire, but you need that level of expertise now. Fractional leadership gives you strategic horsepower without the overhead.
We start with a comprehensive immersion session where I learn your product, team dynamics, market strategy, and immediate challenges. Together we establish strategic priorities for the month, define success criteria, and set up regular touchpoints. You get immediate access to me for urgent questions.
As challenges arise, I provide rapid strategic input. Need to evaluate a partnership proposal? Review pricing strategy? Prepare for an investor meeting? I'm available on-demand. Our scheduled weekly session tackles the biggest strategic questions while ad-hoc support handles urgent items.
By week three, we're in rhythm. I'm deeply embedded in your commercialization efforts, providing strategic oversight on launch preparation, market entry, partnership negotiations, or portfolio decisions. We make mid-course corrections as new information emerges and ensure your team stays aligned on priorities.
In the final week, we consolidate learnings, document key decisions, and create a clear roadmap for what comes next. Whether you're continuing with ongoing fractional support or transitioning to internal execution, you leave with clarity on priorities and a plan to maintain momentum.
Four 90-minute deep-dive sessions to tackle your most critical commercialization challenges
On-demand access for urgent decisions with 24-48 hour turnaround on critical requests
Decision logs, updated roadmaps, and strategic recommendations you can share with investors and boards
As your fractional advisor, I bring the full toolkit to address whatever challenges arise during your engagement
Track commercialization progress across all workstreams with real-time KPI monitoring and milestone tracking.
Comprehensive roadmap covering launch sequence, channel strategy, marketing tactics, and success metrics.
Data-driven pricing framework considering value proposition, competitive positioning, and market dynamics.
Ongoing KPI tracking against objectives with variance analysis and course-correction recommendations.
Evaluate organizational capabilities across commercialization functions to identify development priorities.
Lifecycle management framework for product strategy, portfolio decisions, and resource allocation.
Assessment framework for fundraising and M&A readiness with gap analysis and improvement roadmap.
Structured format for maximizing the value of weekly strategy sessions with clear outcomes and action items.
Documentation system for capturing strategic decisions, rationale, and implications for future reference.
Framework for managing internal alignment across R&D, PM, Commercial, and external investor relationships.
Get senior-level commercialization expertise without the full-time hire commitment.
Engagements typically begin within 1 week of agreement
Many clients renew monthly (or quarterly) for ongoing strategic support during critical commercialization phases. We adjust scope based on evolving needs.
Switch to project-based engagements for specific initiatives like new market entry, product launch, or partnership development.
Your team is now equipped with the frameworks, strategic clarity, and execution capabilities to move forward independently. We part ways with a clear roadmap for continued success.
Flexible and adaptive. The Fractional Advisor model scales up or down based on your needs. No long-term contracts required.